The New Zealand Lotteries Commission has released its report for 2011, illustrating the highlights that the company has experienced over the past year. In addition to seeing a huge profit increase, the commission has also made a number of changes that have greatly appealed to players.
Over the course of 2011, NZ Lotto saw some big changes. The company introduced a new format for the Instant Kiwi lottery scratchcards, which encouraged more players to go out and try their luck with the games. To market the new scratchcards, the NZ Lotto toured a bus across the country, which was covered in lottery tickets. The marketing ploy turned out to be incredibly successful, as word spread quickly of the new development.
Lottery draws also saw some changes last year. The NZ Lotto Commission added two new jackpots to the Powerball draw, in addition to starting the jackpot at $4 million whenever the grand prize was won. While 10 cents was added to the cost of each ticket, players did not seem to mind, thanks to these changes.
In the online gambling world, the Lotto Commission also saw a great deal of success. 175 000 had signed up to the commission’s new online gambling website, spending millions of dollars to buy their lottery tickets online and take part in bingo and keno games.
Since 2011 was such a great year, the Lottery Commission is optimistic about 2012. The coming year is expected to bring in even more profits and overall revenue.